Hi! 👋🏽 I'm Anderson, a Product Designer (UX/UI) based in Vancouver. I create experiences that connect with people beyond the screen
I like solving real problems through thoughtful user‑centric design solutions that make a meaningful impact on people’s lives
Selected Work
A Personalized Roadmap to Success: 89% Faster Academic Planning Through Research-Driven UX Strategy
Conducted discovery sessions with students and advisors to identify pain points, restructured content pathways for clarity, learnability and findability
Fewer routine advising inquiries and 87% more confidence in course planning
Empowered 23K+ students for independent planning. Freed advisors for strategic guidance
Clarifying pricing and upsells to improve completion and confidence – 18% shorter flow, 32% fewer decisions
In this Design Challenge, I optimized the mobile booking flow, evaluated the existing experience, restructured IA, simplified add‑ons and bundles, and created hi-fi prototypes
Reduced the flow from 11 to 9 pages and decision points from 19 to 13, clarified add‑ons, and made seat selection feel like an optional upgrade
Aligned the flow with real customer decisions, increasing trust and preserving ancillary revenue through transparent pricing, clearer bundles, and honest, optional seat upgrades
45% faster electronic health records for Brazil's underserved healthcare providers
Designed intuitive workflows for clinics, created environments, and integrated user feedback from local clinics
Built an accessible design system that balanced functionality with simplicity for users with varying technical literacy levels
Enabled clinics to manage patient data efficiently, reducing administrative overhead and improving service delivery in underserved regions
Fully booked isn't final – alerting campers the moment a matching BC Parks site becomes available
Born from my own lost campsites: I designed, built and run it end to end, from the alert builder and passwordless sign-in to multi-channel alerts
Set up an alert with zero accounts or passwords, get notified across email, push and an in-page alarm, and land on that exact site in one tap
Running as a private, invite-only beta for friends and family, iterated on real use and built on one rule: it alerts, the person books
How it feels to work with me
Testimonials from teammates across projects and teams
"I had the pleasure of working with Anderson during our capstone project. He was a dedicated and collaborative teammate who delivered high-quality work and brought thoughtful ideas to every discussion. His problem-solving skills and positive attitude made working together both productive and enjoyable. I’d highly recommend Anderson to any team looking for someone reliable, skilled, and great to work with."
"I had the privilege of working with Anderson for almost three years. During this period, I observed how dedicated, creative, and committed he is to the quality of his work. I highlight his versatility, combined with his technical, analytical, and leadership skills. He is a true Swiss Army knife in human form. I have no hesitation in recommending him as an exceptional professional who always delivers beyond expectations."
"Very dedicated professional! Smart, guided by results and with a refined sense of design. I would without any doubt work with Anderson again"
