Clinside Electronic Health Record being used by doctor
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Clinside

45% faster electronic health records for Brazil's underserved healthcare providers

My Role

As lead product designer, I drove end-to-end UX from field research to launch iterations over 2 years. Responsibilities included 28 stakeholders interviews across 12 clinics, feature prioritization for the MVP, designing intuitive agendas and patient profiles, iterative prototyping with users, and measuring impact through KPIs like scheduling accuracy and NPS gains. I collaborated with developers for feasibility, optimized for low-bandwidth regions, and refined designs post-launch based on usage analytics.

Team Structure

2 designers, 3 full-stack developers, 2 healthcare professionals, 1 product manager.

Methods

Field visits, stakeholder interviews, usability testing, journey mapping, wireframing, A/B testing, analytics review, prototype iterations.

Discipline

UX research, interaction design, information architecture, prototyping, user testing, impact measurement.

Platform

Web-based EHR.

Time Frame

Jan 2022 – Dec 2023

Clinside Electronic Health Record Dashboard

Highlight

Through a user-friendly and simplified platform, Clinside reduces manual tasks and bureaucratic processes helping healthcare professionals prioritize patient care.

About Project

Our team designed Clinside, a web-based EHR software for optimizing clinic management in underserved Brazilian regions, with a 2-year process including MVP development and post-launch iterations.

My Role

Conducted user research and usability testing to identify pain points and guide design decisions.

Designed intuitive, accessible interfaces with user flows, wireframes, prototypes, and high-fidelity UIs.

Collaborated with cross-functional teams to deliver user-centered and seamless product solutions.

Refined designs through iterative prototyping and performance-driven improvements.

Led end-to-end design, aligning user needs with business objectives.

Challenge

How might we improve the management of patient health data and streamline clinic operations to enhance efficiency and service quality?

Many clinics in underserved regions rely on outdated, manual methods for handling patient records and appointment scheduling. These archaic systems lead to frequent errors, inefficiencies, and lost data, ultimately delaying diagnoses and treatments.

Problem

Streamlining clinic workflows and ensuring real-time integration for patient and schedule management.

The absence of synchronized schedules and centralized patient databases for professionals working across different locations creates significant inefficiencies in the quality of service. Physical appointment books and disconnected systems result in labor-intensive processes, scheduling errors, and fragmented care, affecting the delivery of effective healthcare solutions.

User Interview

After interviewing doctors, nurses, nutritionists, pharmacists, and receptionists, we aimed to understand their unique challenges and workflows.

While existing systems had benefits, we deeply analyzed each role's tasks, challenges, and workflow inefficiencies to identify improvements. We also evaluated how current solutions impact their work, guiding the development of a user-focused system tailored to their needs.

User Persona

Using interview insights and participant demographics, we created two personas that guide our solution development.

Clinside personas

Design Strategy

The focus was to provide a system that could be easily adopted, especially in regions with low technological adoption.

As mobile device usage continues to increase, there is a growing need for solutions that address the health impacts of poor posture. By utilizing smartphone capabilities, we can create an app that encourages healthier habits and helps reduce the risk of neck pain.

Conceptualization and Solutions

In the conceptualization phase, we focused on mapping user flows to align with users' mental models, ensuring intuitive navigation and interactions throughout the app.

Clinside user flows

Wireframing and Testing

Wireframing focused on app structure and functionality, tested with real users to gather insights and refine the experience.

Clinside wireframes

Solution

Clinside revolutionizes clinic management by streamlining appointment scheduling, organizing medical data, and maintaining detailed consultation histories.

Clinside centralizes workflows into a simple, user-friendly agenda for managing appointments and records efficiently. Designed for professionals working in multiple clinics, it streamlines organization, reduces stress, and allows more focus on patient care over administrative tasks.

Main Features

Clinside revolutionizes clinic management by streamlining appointment scheduling, organizing medical data, and maintaining detailed consultation histories.

Clinside main features
Clinside feature screen 1
Clinside feature screen 2
Clinside feature screen 3
Clinside feature screen 4
Clinside feature animation

Success Criteria

The success of our product will be measured by its ability to simplify clinic workflows, enhance patient care quality, and drive time savings for healthcare professionals.

Clinside success criteria

My Takeaways

User Testing helped refine key features

In our initial designs, some of the features were confusing for users, such as the way patient data was presented. Feedback from user testing led to simplifications that improved the overall user experience.

Collaborative design is essential

Close communication with developers and stakeholders ensured that our design was feasible and aligned with the project’s technical and business goals. Regular feedback loops helped us adapt the design quickly.